Background
As part of Sur La Table’s in-store marketing strategy, I designed a series of limited-edition tote bags offered as a gift with purchase. The goal was to create functional, visually distinctive designs that customers would want to keep and reuse, extending the brand’s visibility beyond the store.
Because tote bags are carried in everyday life, from grocery trips to commuting, they act as a form of organic marketing, bringing the Sur La Table name into public spaces. Each design balances brand recognition with a collectible, design-forward aesthetic that reflects the creativity and joy of cooking.