Mariana Velasquez Collaboration
Role
Lead Designer
Skills
Collab Lockup
Packaging
Signage
Digital Media Doc
Marketing Swag
Background
Designed in partnership with Mariana Velasquez, a Colombian food stylist, chef, cookbook author and professional host; Sur La Table created an entertaining collection that celebrated the art of elevated hosting, with worldly and artfully curated pieces that brought warmth and a vibrant refinement to every gathering.
This was a unique opportunity to work on a collaboration from the very beginning, concepting phase all the way to the launch in-stores—creating the lockup, packaging, marketing materials, in-store signage etc. that brough the collection to life.
Goal
Create a cohesive design system that captured the essence of the collaboration across marketing, retail and digital spaces.
Concept
For Those Who Set the Table
For those who gather with vision. Who shape space with feeling. Who create not just moments but meaning. To set the table is to open a door. To offer a piece of yourself. To make room for people to connect; creating joy, for ritual, and for beauty.
The light shifts. The room softens. And everything feels more generous, more beautiful, more alive; because of you.
For those who set the table—the spotlight is yours.
Joyful
Creative
Confident
Collab Lockup
Exploration
Packaging
In-Store Display & Signage
Marketing Swag
Cookbook Mark