Background
As part of the in-house creative team at Sur La Table, I developed the monthly signage system used in retail stores to support product launches, seasonal merchandising, and evergreen brand campaigns.
Working closely with visual merchandising, merchants, and marketing partners, I art directed photography, created signage layouts and illustrations, and presented concepts to executive and cross-functional teams. I also oversaw print proofing to ensure color fidelity and information accuracy across all printed signage.