Craft Cocktail Concentrates


Background
Sur La Table recognized their cocktail mixers were feeling lost on the shelf and no longer reflecting the quality, craft and culinary acument the brand is known for. To usher this project back into the spotlight, the merchant team set the stage by sourcing new mixes with a higher concentration and better ingredients from an all-natural vendor. From there, a label was needed that spoke to a more elevated, sophisticated customer and highlighted the updated natural ingredients. 

Shop Craft Cocktail Concentrates Here

Goal

Refresh packaging to align with Sur La Table’s sophisticated, intentional, and high-quality reputation.

Role
Lead Designer

Skills
Concepting
Presentation Design
Graphic Design
Illustration
Production Design

Credits

Art Direction : Jin Mi Noren
Creative Direction :  Kim Arispe
Photography Direction : Blanca Martinez









Concept
Modern Heirloom Elixir

Rooted in a balance of craft and refinement. These concentrates evoke moments of quiet ritual. A bottle reached for in an evening gathering, a sunlit kitchen, or a softly lit bar, where every detail feels intentional. Natural ingredients speak to authenticity and care, while subtle luxurious touches signal quality and permanence. The feeling is both grounded and elevated; creating a product that honors tradition but is unmistakably contemporary. A product crafted to be savored, relied on, and appreciated over time.

Apothecary
Premium
All-Natural











Explorations






Updated 24.10.31