Katie Williamson

Work



Candle Collection

Role
Lead Designer

Skills
Concepting
Presentation Design
Graphic Design
Illustration
Production Design

Background
Sur La Table’s brand expression was evolving to better connect with the values of it’s core demographic through a clearer understanding of their USP. At the same time, the scented candle market was flourishing and becoming increasingly diverse and competitive. With this candle collection, they faced the challenge of differentiating and elevating themselves for their newly understood customer amidst a competitive landscape with constant innovation in scents, packaging, and branding. 


Goal

Elevate Sur La Table’s candle collection to be premium, unique and aligned with the modern day brand.









Concept
Signature Scent

Share your signature scent with the world. Whether you’re having family over, treating yourself or curating the perfect gift for a loved one, make the moment extra special with a heavenly aroma hand-picked with care.

Giftable
Scent-Forward
Luxury





















Unused Direction

In our final rounds, we narrowed down to two directions. The first was what you see above and the second was inspired by wanderlust and the idea of scent being an escape. This connected back to Sur La Table’s culinary heritage. Shirley Collins was heavily inspired by french culinary arts and brought that knowledge back to start the first Sur La Table. Arched graphics and gold foil elements were used to give the grandiose feeling of the Arc de Triomphe in Paris. 









Sketches





Updated 24.10.31